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Ericsson Success Story: Ooredoo Qatar

Ooredoo Qatar brings fans to their feet with 5G services during Amir Cup Final

As the nation gears up for the world’s biggest sporting spectacle in 2022, Ooredoo Qatar announces a new era of 5G opportunities demonstrating transformative, connected and digital 5G experiences with Ericsson at the 2019 Amir Cup Final and grand opening of the Al Janoub Stadium, designed by world renowned architect, the late Zaha Hadid and built to host the 2022 tournament.

Case  | 

As the incumbent operator in Qatar, this means Ooredoo needs to deliver transformative network innovations to stay ahead of the curve and at the top of the local market.

Operating as the country’s leading telco means that Ooredoo has to create breakthrough value and service propositions to remain competitive in today’s fast-paced digital world.

Taking the early lead in bringing 5G to Qatar, Ooredoo’s transformative 5G roadmap matches the growing expectations of consumers for dynamic connectivity and enriched digital experiences.

Ooredoo has identified economic and social development as an area where a profound impact can be created through advanced 5G networks, and where an uplifting connected experience for its consumer and enterprise customer bases can be designed.

The Challenge

Delivering industry-leading innovations is no small feat in the mobile operators’ industry. For Ooredoo, the challenge was to leverage 5G technology to deliver an unforgettable experience for fans attending the 2019 Amir Cup Final match.

As Qatar gears up to play host to the world’s biggest sporting extravaganza, Ooredoo in partnership with Ericsson demonstrated innovative 5G use cases during the Amir Football Cup final match – a pilot demonstration of the unlimited world of possibilities enriching lives and experiences.

Innovative approach

Ericsson is a primary business partner for implementing Ooredoo’s 5G infrastructure. Ooredoo and Ericsson formulated a relationship in early 2019 in order to implement 5G technologies, such as Ericsson Radio System, 5G New Radio, and Ericsson microwave solutions, and enhance the digital lives of people across Qatar. Playing a vital role in Ooredoo’s roadmap to 5G, Ericsson brought world-class expertise and technologies to the forefront to illustrate the immersive possibilities of connected 5G realities.

Ericsson ooredoo team
ooredo 5G trial

Real-Time Possibilities with 5G technology

The Future of Healthcare -5G Connected Ambulance

Ooredoo in collaboration with Ericsson showcased the future of remote healthcare innovations at the Amir Cup Final match with a 5G Connected Ambulance demonstration. This was brought to life through Ericsson’s state of the art IP Multimedia Subsystem (IMS)– a core network solution, which delivered rich real-time communication services.

The Ericsson IMS technology use case provided a glimpse into how doctors could provide remote assistance to treat patients in movable vehicles. In this instance, a remote assessment of a patient and ultrasound procedure was conducted inside an ambulance using a special haptic glove controlled by a doctor remotely using a specially designed joystick.

5G Virtual Stadium -Immersive Fan Experience

To put the Ooredoo 5G capability through its paces, the South Stadium of Al Wakrah was equipped with Elastic Cloud Radio Technology and Antenna with High Order Massive-MIMO to give fans a glimpse into the enriched experience 5G developments can bring while watching live sport.

The immersive sports demo was live broadcasted to a Virtual Stadium at Mall of Qatar where consumers experienced the VR and immersive experience of the match remotely. Here, an immersive 5G experience ran simultaneously for the 90 minutes of the final match in a Virtual Stadium at Mall of Qatar. Paired with high bandwidth, this enabled viewers to enjoy a real time streaming experience that rivalled the quality and scalability of streaming resolution through conventional media.

Raising the Bar

Ericsson and Ooredoo not only succeeded in providing groundbreaking performances in the South Stadium at Al Wakrah. Together, they successfully championed future 5G demonstrations through the Virtual Stadium at Mall of Qatar and a Connected Ambulance in the stadium itself.

All this was achieved during the final phase of the construction of the stadium in a very limited timeframe, deploying antennas and installing extensive equipment in the final construction phase of the stadium. It took around two and half months to prepare and install the 13 cameras, and the quality of the outputs was testament to Ooredoo’s 5G and technological capabilities.

5G was Live

At the stadium, the mobile technologies enabled Ooredoo reached 5G data speeds of up to 1.2 Gbps with a 5G commercial handset using Ericsson’s latest 5G technology.

The Ooredoo network also delivered to the nearly 40,000 spectators at the stadium opening more than 6 TB of mobile traffic – the equivalent of around 1,300 streamed full HD movies or DVDs – with record high set-up success rates of more than 99.5%.

In the South Stadium, spectators using the Ooredoo network made close to 500,000 voice calls, and during the game the Ooredoo team was able to achieve phone speeds of up to 1.2 Gbps. Additionally, over 10,000 spectators used the free Wi-Fi in the stadium, making use of more than 2 TB throughout the 90 minute duration of the game.

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Customer Profile:

Ooredoo is Qatar’s-leading telecommunications company delivering mobile, fixed, broadband internet and corporate managed services tailored to consumers and enterprises in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching lives and a belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia.

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