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Consumers are hungry for more. Performance, ultra-high speed, and reliability are all part of the broadening expectations brought by the entrance of the 5G technology - more than 70 percent of consumers identify performance aspects as their number one expectation to 5G according to our ConsumerLab studies. Also scoring high on consumers’ wish list, new added services like real-time translation, enhanced event experiences and immersive VR-gaming, are expected to be a reality within two years of the introduction of 5G.
This is about improving consumers’ mobile broadband and adding new services and experiences over time.
Read the Ericsson mobility report to learn more about the latest figures for 5G, IoT, fixed wireless access and more.
Future-proof your revenues
There is a high interest for 5G among consumers. And more importantly, they are willing to pay for the new capabilities that 5G brings. Our consumer studies show that half of the consumers are willing to pay a price premium of 20 percent, when moving from a 4G to a 5G subscription. And that is just in the early stages of the 5G era, before the true capabilities of the new technology have started to show. Considering the high demand, 5G represents a great potential for service providers to create and capture new value in the consumer business.
Supported by the great spectrum and capacity boost, the evolution to 5G can enable a 10 times lower cost per gigabyte than current 4G networks, and CSPs have now a window of opportunity to reinvent their consumer business with the support of 5G. The technology unlocks the possibility of reshaping the marketplace, fighting for market share, improving customer experience and creating new revenue streams.
We're ready for you
Many CSPs have started offering add-on 5G service bundles to consumers, with services like immersive media, cloud gaming and live event experiences. To be able to create a rich and attractive offering of 5G service bundles, targeting a broad audience with personalized offerings, it is key for service providers to engage a larger ecosystem of partners and contributors. In early 5G markets, we see new collaborations emerge, between operators and an ecosystem of device manufacturers, content providers, event owners and gaming companies.