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ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

ConsumerLab reports

Creative Machines

This report explores what roles AI will be capable of in the job market, and what it means for the human workforce. It does so by comparing the ongoing development with the first industrial revolution. AI will impact all jobs where efficiency and productivity gains can be made, including creative work. Hence impacting all industries and businesses. The report is based on interviews with academia and industry leaders as well as quantitative consumer survey data from Ericsson Consumer & IndustryLab analytical platform.

Towards a 5G consumer future - Six calls to action from consumers for operators to rethink mobile broadband

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

10 hot consumer trends 2018

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond. The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Infographs

Infographic - Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Infographic - 10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Gender equality and empowerment of women through ICT

What is the relationship between ICT and women’s empowerment? See insights on gender parity in ICT and understand the existing digital gender gap.

Videos

Six calls to action - Video

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future. It is the biggest 5G consumer expectation study till date covering:

  • 14,000 smartphone users
  • 14 countries
  • Representing the opinions of 800 million consumers

Provide us with an effortless buying experience

Consumers want operators to provide an effortless buying experience.
Only one third believe they achieve this.
Operators must help consumers navigate the mobile data maze.
This video covers the first call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Offer us a sense of unlimited

8 in 10 consumers want operators to offer a sense of unlimited in their plans:

  • 32 percent want to stash unused data in a vault, to use any time
  • 45 percent want data consumed by social, video or music streaming apps not to be counted

This video covers the second call to action in the ConsumerLab report, Towards a 5G consumer future, from consumers which operators must act on.

Podcasts

Episode # 13 - 10 hot consumer trends 2018

Head of ConsumerLab Pernilla Jonsson and Head of Research ConsumerLab Michael Björn discuss the 10 Hot Consumer trends and the insights and implications from an early adopter user perspective on ICT Technology.

Episode #12 - TV and Media 2017

ConsumerLab's Senior Advisors Anders Erlandsson and André Gualda discuss insights and implications as consumers TV and Media habits are shifting towards on-demand and mobile.

Episode #11 – From Healthcare to Homecare

In this podcast Ericsson ConsumerLab's Vishnu Singh explains how 5G is expected to impact healthcare transformation and how patients may be able to take more control of their healthcare in future as a result.