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Consumer insights

Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

5G consumer potential - Busting the myths around the value of 5G for consumers

In this ConsumerLab report we aim to bust the four industry myths surrounding 5G and its potential with consumer realities. The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G's extra capabilities. We bust the four myths questioning the near term benefits of 5G, use cases that consumers will pay for, future devices and the growth in mobile data usage based not only on extensive consumer research but also on opinions from experts in the ICT industry. The report outline the opportunities available for communications service providers and is representative of the opinions of 1 billion smartphone users globally.

10 Hot Consumer Trends - 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

The zero-touch customer experience

This report uncovers why consumers want a more personalized relationship with their service provider.
Consumers feel exhausted by interactions with telecom service providers and want a zero-touch customer experience. The report represents the opinions of 700 million consumers and uncovers the future of consumer interactions with mobile operators.

Six calls to action -Infographic

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Consumer insights