Consumer insights

This report looks closely at video gaming and how augmented reality gaming (AR) could enable the next level of immersive AR gaming. Consumer media habits are constantly evolving. New devices and services enable consumers to rapidly shift their expectations and behaviours. The way entertainment is accessed, consumed and purchased has changed dramatically in a short period. The study is representative of more than 670 million people. All use internet or online applications at least weekly. Almost all are in fact daily internet users.

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

This report uncovers why consumers want a more personalized relationship with their service provider.
Consumers feel exhausted by interactions with telecom service providers and want a zero-touch customer experience. The report represents the opinions of 700 million consumers and uncovers the future of consumer interactions with mobile operators.

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.