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Consumer insights

Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Creative Machines

This report explores what roles AI will be capable of in the job market, and what it means for the human workforce. It does so by comparing the ongoing development with the first industrial revolution. AI will impact all jobs where efficiency and productivity gains can be made, including creative work. Hence impacting all industries and businesses. The report is based on interviews with academia and industry leaders as well as quantitative consumer survey data from Ericsson Consumer & IndustryLab analytical platform.

Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Six calls to action -Infographic

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Episode # 13 - 10 hot consumer trends 2018

Head of ConsumerLab Pernilla Jonsson and Head of Research ConsumerLab Michael Björn discuss the 10 Hot Consumer trends and the insights and implications from an early adopter user perspective on ICT Technology.

Consumer insights