Consumer insights

This report explores what roles AI will be capable of in the job market, and what it means for the human workforce. It does so by comparing the ongoing development with the first industrial revolution. AI will impact all jobs where efficiency and productivity gains can be made, including creative work. Hence impacting all industries and businesses. The report is based on interviews with academia and industry leaders as well as quantitative consumer survey data from Ericsson Consumer & IndustryLab analytical platform.

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Head of ConsumerLab Pernilla Jonsson and Head of Research ConsumerLab Michael Björn discuss the 10 Hot Consumer trends and the insights and implications from an early adopter user perspective on ICT Technology.