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      Winning in the market with differentiated connectivity

      Unlocking consumer value and securing a competitive edge
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      ConsumerLab – the voice of the consumer

      Ericsson ConsumerLab is an insight and foresight unit within Ericsson Research, which, since its launch in 1995, has focused on studying consumers' views, drivers, barriers and preferences regarding ICT products and services, providing unique insights on market and consumer trends.

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      ConsumerLab latest reports

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      Winning in the market with differentiated connectivity

      Differentiated connectivity can elevate key moments for 5G users. Our Ericsson ConsumerLab report ‘Winning in the market with differentiated connectivity offerings’ provides consumer behavior insights related to their experiences and expectations of mobile services and explores the opportunities that opens up for service providers.

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      5G: Meeting consumer demands at big events

      5G: Meeting consumer demands at big events             

      What makes an eventgoer's experience that extra special? This ConsumerLab report reveals four trends for 5G-enhanced event connectivity and fan experiences and how communication service providers (CSP) can capture revenue opportunities.                               

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      Consumer Lab Extended Reality (XR) Study 2024

      Consumer Lab Extended Reality (XR) Study 2024

      Ericsson ConsumerLab conducted extensive research across 10 global markets with current and prospective extended reality (XR) users, revealing four pivotal insights shaping consumer expectations for augmented reality (AR) experiences over the next five years.

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      Learn more about the topics we look at in ConsumerLab

      5G Insights Time Capsule

      5G Insights Capsule

      ConsumerLab’s authored and curated collection of 5G consumer reports. 

      Launched in 2019; our 5G reports have been following the evolving trends in 5G development, assessing consumer perceptions on network performance, pinpointing  monetization opportunities for communication service providers (CSP), exploring emerging trends.

      Technologies in the metaverse and beyond

      Technologies in the metaverse and beyond

      The evolution from 5G to 5G Standalone (SA) has unlocked innovative use cases powered by advanced and immersive technologies. 
      Our reports delve into and explores what those trends, demands and interests are from consumers highlighting where the potential growth opportunities lie for CSP (Communication Service Providers) .

      Ericsson Startup 5G Program


      A global developer community established to create and capture opportunities for CSP with latest developments and insights from Ericsson Research. 
       

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      Ericsson Startup 5G

      ConsumerLab beyond the reports

      In addition to authoring reports based on global consumer insights, we at ConsumerLab publish blogs and participate in a multitude of events. These activities not only present our findings and insights but also allow us to engage directly with our customers, hearing their perspectives firsthand

      VIDEO: Differentiated connectivity. When moments matter

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      Browse through all your reports in one place to review trends, performance, and detailed summaries.

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      Explore all previously archived reports for historical insights and data tracking.                                                          

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      Since our launch in 1995, we have been providing unique insights on market and consumer trends. You will receive email notifications when new ConsumerLab reports are published as well as invites to our virtual events.

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