We recognize sponsorships as an important and integrated business method to communicate, to build brand awareness, increase sales and in other ways contribute to the conceptual values of our company.
A sponsorship has the purpose to strengthen Ericsson’s brand awareness by associating ourselves with another brand; usually ultimate beneficiary is not within our Ecosystem.
Through donations and mandatory profit distributions, we engage our employees, fulfill our social responsibilities, and empower our local and regional communities without expecting benefits in return. Whenever we provide such support, it is important to ensure that it is consistent with our strategy and values, free from conflicts of interest and that it positively impacts the communities where we operate.
Sponsorships, donations and mandatory profit distributions are being referred to as Contributions which should always:
- Comply with applicable laws, regulations, and policies
- Be provided for legitimate reasons
- Be made to parties’ whose values are compatible with Ericsson's Code of Business Ethics
- Be requested, made, and used openly and transparently with a clearly defined business rationale
A contribution by Ericsson will never:
- Be promised, offered, or made to secure an improper business advantage
- Create the appearance of a conflict of interest, or be perceived as corrupt or given in bad faith
- Damage the reputation of Ericsson or any other party involved
We focus on our cause categories humanitarian response, education & digital skills, climate and environment as well as diversity and inclusion, using the expertise of our employees and our technology to meet global challenges.
If you want to make a request for sponsorship or donations, please use this application.
Sponsorship – criteria
All Ericsson sponsorships should have clear and defined objectives, and meet the criteria below. Please take these into consideration when sending us your request.
- Projects should have a high degree of brand fit, strengthening or having a positive effect on the brand of Ericsson
- Projects should create internal interest and commitment within Ericsson
- Projects should allow for activation making Ericsson's involvement apparent for the defined target groups
- Projects should support Ericsson's Brand, Marketing, and Communication Strategy as well as sales efforts
- Projects should support the core values of Ericsson as well as the social responsibilities and ethics that Ericsson appreciates
The contribution from the sponsor can be financial or an exchange of products/services. The sponsored party offers rights to Ericsson. The sponsorship should benefit all involved parties, and lead to a result that can be measured against predefined objectives.
Sponsorship activities are only permitted provided that such activities:
- are commercially justifiable;
- increase Ericsson’s brand equity;
- are properly documented in writing;
Ericsson does not sponsor projects that have or could be perceived to have a negative impact on the environment, local community or sustainable development or are perceived as being discriminating.
Ericsson does not sponsor individuals unless it is a limited and local initiative to activate a major sponsorship.
Donations, including mandatory profit distributions – criteria
The donation including mandatory profit distribution, should support the Ericsson strategy including brand and core values and be in line with the Code of Business Ethics.
Furthermore, it should fall within one of the cause categories, which include humanitarian response, education and digital skills, climate and environment, or diversity and inclusion (D&I). D&I extends to inclusive society.
The receiving organization must be trustworthy and have a good reputation.