The desire to offer superior connected vehicles demands that vehicle manufacturers change more than the design of their products; they must transform their business models. To help define the factors driving that transformation and provide a roadmap for success, we drew on decades of experience working with telecom operators as they went through a similar shift. As a support for the automotive industry, this expertise is summarized in our Six Principles for Mobile Transformation.
These Principles are a guide for vehicle manufacturers and fleet operators to:
They come for the services, they stay for the ecosystem
Monetization provides strong incentive for all partners to maintain a vibrant ecosystem. Provide partners ways make money and they will have a shared interest in keeping that ecosystem active and valuable, for both you and your users.
Always develop with a future proof mindset
Don’t let today’s solutions prevent tomorrow’s success. A great connected car solution is open-ended, meaning it won't lock you out of technologies, business models and service areas. It should be ready for 5G and a new world of possibilities.
Be prepared to scale, scale, scale
Demand for services will require scalability in multiple ways. You need a solution that can quickly provide all the services your users want. It should also allow you to continuously and cost-efficiently scale your offering, through swift integration of new service providers across diverse geographic regions.
Remember that your customers are already connected
They are not going to wait until you're ready to get services that improve their driving experience. Leverage the real-time data that your vehicles generate, while protecting user integrity, to differentiate your offering with unique services targeting your users.
Mobility requires a new security mindset
Security cannot be an afterthought. As vehicles become constantly connected, security needs to be integrated into the foundation of your solution. Build end-to-end security processes into your solution to create the most valuable asset a connected vehicle can offer – trust.
Don’t take mobile connectivity for granted
A bad connection makes even the best service useless. Connection quality is influenced by variables like geography, weather conditions and regional regulations, which have a significant effect on user experiences. Choose a partner that can help you deliver superior services, wherever needed.