“I’m by far the most popular Dad at school.” René Rechtman, Head of International, Maker Studios, has no doubt about his standing in the Kid-o-meter. René is the Networked Society equivalent of the manager for the Beatles in the 1960s. That’s because René, in his role with the Disney-owned new media company, knows PewDiePie, the YouTube superstar.
Editor’s note: This is the fifth post in Mikael Ericsson Björling’s series on understanding emerging lifestyles in the Networked Society. Links to the previous posts follow below.
In 2025’s Networked Society, the Social are empowered and have momentum in society but do not belong to a traditional labor market. They have either chosen to leave or been forced out of the traditional labor market, because of the structural changes in society, and have instead taken matters into their own hands. Accordingly, they are removed from institutionalized systems but they have also deliberately chosen to “escape the market” because they no longer believe in the traditional industrial system (because it hasn’t been able to provide for them). As they are stepping out of the system and escape the market, they are promoting an alternative economic system. Continue reading
Every ten years or so, the mobile networks go through an innovation cycle, where a new technology generation is introduced. So, when planning for the coming introduction of 5G, you can improve your ability to predict the future by learning from the 4G introduction. The lessons apply both from the perspective of what will remain the same and where we can expect major differences between the 4G and the 5G introductions. Continue reading
Editor’s note: This is the third post in Mikael Ericsson Björling’s series on understanding emerging lifestyles in the Networked Society. Links to the previous posts follow below.
The Anchored are the people steadily rooted in the middle class, which was once the result of the 20th century industrialization. In 2025, they are still living in the traditional industrial economic system. While they used to be employed in the manufacturing industry and related sectors, in the 21st century they have migrated increasingly to the service sector.
Flying to Båstad, the first thing I noticed was Kallbadhuset, a swimming house at the end of a long pier with a nice big Ericsson logo on it, jutting out into the ocean. The second thing I noticed was cows – lots of them.
Ericsson Industry Watch
Editor’s note: Today we’re pleased to bring you the third installment of a four-part series of posts on utility transformation, by guest blogger Marcus Törnqvist, Head of Utilities Northern Europe and Central Asia at Ericsson (on Twitter as @MarcusTqvist).
The second post in this series – #2 – We have economic growth, even as the use of electricity is declining – discussed electricity consumption and economic trends in society. But there are other trends that also have great impact on the utility industry and its transformation: sustainability and emission-caps. Continue reading
Editor’s note: This is the fourth post in Mikael Ericsson Björling’s series on understanding emerging lifestyles in the Networked Society. Links to the previous posts follow below.
In the Networked Society of 2025, the Players are outside the economic system or have never been invited into it. They also lack the ability, skills, connections, and motivation to get back into the game, land a traditional job, or organize themselves. They do temporary jobs here and there, live off various forms of social security payments, and exchange favors with family and friends. Most of the Players have plenty of time at their disposal, and spend their time primarily on entertainment and games of various kinds. Sometimes they are pulled into different initiatives, but they rarely organize themselves. Continue reading
Quadruple play (the combination of broadband, television, telephone, and wireless service provision) is deeply rooted in our homes and we are in the beginning of the cycle of connecting everything in the home. But as digital as our lives get, there is still a lot of analog work to get it all working.
Unless you’ve been living under a rock for the past few days, you’ll know the 2016 European football championship concluded on Sunday, July 10, with Portugal snagging victory from the hands of the hosts, France. It was a gripping, back and forth match and an appropriate closing act to a dramatic tournament full of surprise performances.