Ericsson Europe, Middle East & Africa Leadership Team Members
Patrick Johansson
President and Head of Ericsson Europe, Middle East & Africa (since August 2024)
Joined Ericsson: 1997
Background: Vice President & Head of Business Control and Operations at Ericsson’s Business Area Cloud Software & Services. Global Head of Sales & Commercial Management for Business Area Networks, Head of Customer Unit Korea, as well as several executive Finance and Business roles.
Alain Maupin
Vice President and Head of Customer Unit East & North Africa at Ericsson Europe, Middle East & Africa (since January 2025)
Joined Ericsson: 1990
Background: Alain Maupin is an accomplished senior executive with over 30 years of experience in the telecommunications industry including 20 years in Sales, specializing in key account management, sales leadership, R&D and product strategy.
Andrea Missori
Vice President and Head of Customer Unit South Europe & Eurasia at Ericsson Europe, Middle East & Africa (since July 2025)
Joined Ericsson: 2000
Background: Andrea has spent a large part of his international career living and operating in Europe, Asia and Africa. Andrea has experience from different disciplines in the ICT arena, including executive and leadership roles in Sales, Delivery, People, Marketing and Communications, building a strong profile as a change driver and catalyst for innovation.
Ante Mihovilovic
Vice President and Head of Networks at Ericsson Europe, Middle East & Africa (since May 2025)
Joined Ericsson: 2004
Background: Ante joins the MMEA Networks team from the Business Area Cloud Software and Services, where he led the Product Development Unit responsible for the development of the Cloud Native 5G Core portfolio.
Christian Leon
Vice President and Head of Customer Unit West Europe at Ericsson Europe, Middle East & Africa (since July 2025)
Joined Ericsson: 2010
Background: Christian has spent large parts of his career in the USA, Sweden and France, in both technological and sales leadership positions. He has held senior roles including Head of Customer Unit France, BeLux, Algeria & Tunisia; Head of Networks and Managed Services for Europe and Latin America; and VP Sales Core & IT for the Verizon customer unit.
Fernanda Tomás
Vice President and Head of People at Ericsson Europe, Middle East & Africa (since May 2025)
Joined Ericsson: 1997
Background: With over 30 years of experience in human resources and organizational leadership, Fernanda brings a deep understanding of transformation, inclusion, and business alignment. Since joining Ericsson in 1997, Fernanda has held multiple senior HR and country leadership roles across Europe and Latin America, shaping high-performing teams and driving cultural change.
Filippo Cossalter
Head of Legal Affairs at Ericsson Europe, Middle East & Africa (since 2024)
Joined Ericsson: 2024
Background: In his previous role as Head of Legal for Johnson & Johnson’s high-growth markets, Filippo managed legal services across multiple markets in Europe, Middle East and Africa. He played a pivotal role in shaping strategies, managing complex crisis and litigations, and supporting business expansions. His leadership was instrumental in redesigning operating models within the Middle East and Africa, navigating the COVID-19 pandemic, partnering with governments to enable vaccine supply, and coordinating responses to the Russia-Ukraine war.
Håkan Cervell
Vice President and Head of Customer Unit Saudi Arabia at Ericsson Europe, Middle East & Africa (since January 2025)
Joined Ericsson: 1990
Background: Prior to his appointment as Head of Customer Unit Saudi Arabia, Håkan was Head of Customer Unit stc, Saudi Arabia and Egypt since September 2022, and worked for 13 years in Sweden in areas of Research & Development (R&D), Project management and Product management.
Iwan Stella
Vice President and Head of Commercial Management & Strategy at Ericsson Europe, Middle East & Africa (since May, 2025)
Joined Ericsson: 1998
Background: Prior to his current role, Stella was Head of Commercial Management for Ericsson Europe and Latin America, as well as the Acting Head of Presales and Commercial Management – Networks and Managed Services for Ericsson Europe and Latin America.
Kevin Murphy
Vice President and Head of Customer Unit North Middle-East at Ericsson Europe, Middle East & Africa (since January 2025)
Background: Prior to his current role, Kevin was Head of Customer Unit Levant Countries and Global Customer Unit Ooredoo, and held several senior sales roles including Key Account Management assignments in Egypt, Indonesia, Oman, and Malaysia along with serving as the Head of Industry Verticals Sales Support and Head of the Managed Services Practice for Ericsson in Region Northeast Asia.
Kirsty Fitzgibbon
Vice President and Head of Marketing, Communications & Sustainability and Corporate Responsibility at Ericsson Europe, Middle East & Africa (since June 2025)
Joined Ericsson: 1999
Background: Prior to this role Kirsty has had a number of executive roles spanning Marketing & Communications. These include Group Head of Employee Communications, Head of Marketing & Communication for Business Area Managed Services, Global Head of Transformation for Marketing and Communications and Acting Head of Group External Relations.
Luca Orsini
Vice President and Head of Customer Unit North Europe at Ericsson Europe, Middle East & Africa (since July 2025)
Joined Ericsson: 1999
Background: Luca Orsini is a seasoned leader driving connectivity innovation across Europe, Middle East and Africa as the Head of Customer Unit North Europe at Ericsson since July 2025.
Lucky La Riccia
Vice President and Head of Cloud Software & Services at Ericsson Europe, Middle East & Africa (since May 2025)
Joined Ericsson: 2004
Background: Lucky La Riccia has been a pivotal figure in the Cloud Software and Services division at Ericsson since January 25th, 2023, where he initially spearheaded operations in the Middle East and Africa. As of May 1st, 2025, he expanded his leadership role by being appointed Vice President and Head of Cloud Software and Services for Ericsson across Europe, Middle East, and Africa. In his current role, La Riccia is responsible for driving business growth and seizing market opportunities, with a particular focus on digital transformation and cloud domains.
Majda Lahlou Kassi
Vice President and Head of Customer Unit West and Southern Africa at Ericsson Europe, Middle East & Africa (since January 2025)
Joined Ericsson: 1998
Background: Majda has over 27 years of experience in Telecoms and IT and an extensive knowledge of Africa and Middle East Region. Prior to her appointment as Vice President and Head of Customer Unit West and Southern Africa, she was Head of Customer Unit West Africa and Morocco leading a team driving business across 23 countries.
Petra Schirren
Vice President and Head of Customer Unit Gulf at Ericsson Europe, Middle East & Africa (since April 2025)
Background: Petra Schirren has been appointed as the Vice President & Head of Customer Unit Gulf. A seasoned telecommunications leader of more than 25 years, Petra has held executive roles in sales, technology, commercial operations, and finance across a wide range of geographies, including Australia, China, India, Southeast Asia and Sweden.
Todd Ashton
Vice President and Head of Enterprise & Mission Critical at Ericsson Europe, Middle East & Africa (since January 2025).
Joined Ericsson: 1998
Background: Todd started his career in financial consulting and then moved to Verizon in the United States. In 1998 he joined the Ericsson Group as part of the Ericsson Hewlett-Packard joint venture in Sweden. During his more than 25 years at Ericsson, Todd has held various senior leadership roles across the company.
Vivek Sachdeva
Vice President and Head of Business Control & Sourcing at Ericsson Europe, Middle East & Africa (since May 2025)
Joined Ericsson: 2002
Background: Sachdeva has been in his current role for over 5 years where he heads up a team of over 300 people including Finance, Security, and administration functions responsible for entire ME and Africa region.