With the emergence of the internet impacting traditional media companies since the 1990s, and with more and more fake and biased news appearing in social media news feeds, today’s media sector is in crisis.
In addition, unsolved business models also represent a persistent problem, as replacing shrinking traditional subscription and advertising revenues is a huge challenge.
This is a brief insight into the current state of the media landscape, which is characterized by a lack of sustainable business models within the digital arena and a social media bubble. But, according to research by Ericsson, this does not mean that the media cannot be optimistic about the future of the industry.
In our latest report, we explore and analyze the future of media and journalism in a digital world enabled by intelligent, next-generation networks.
The report also makes 10 predictions about where media is heading in a networked society. These predictions are outlined in the infographic to the right, and include the creation of brand-new business models that will allow journalists to do a better job with limited resources, and produce smarter content than has never before been possible.
The future of media calls for a new approach
Instead of digitizing traditional media, new and innovative forms of journalism are set to emerge, based on the possibilities of a networked society. Forget the old rules – the digital era demands a different approach.
The trend towards media convergence in recent times means that media, technology and mobile communications have become increasingly intertwined. As we move into a networked society – where more connections and communication create new functions and behaviors – this is set to further accelerate digital transformation in the future of media and journalism.
Future networks could enable an ever-increasing array of targeted, addressable and commerce experiences that are mobile and cross-screen. The future of journalism could see the emergence of more and more personalized content, intelligent algorithms and robot journalists – as well as the opportunity to 'experience' that news thanks to immersive VR and AR technologies.
Want to find out more?
Look into the future of journalism in a networked society in our latest report.