Ericsson at MWC19— the innovation continues!
Day two of MWC Barcelona always has a special magic about it—the excitement of being here has settled, and the curiosity about new technologies has taken over.
We wanted to be sure to show the things that people are the most curious about—and what better way to do that than a Twitter poll.
We asked on Twitter what people wanted to see more of—and our demonstration with Einride came out ahead!
We're all about our followers who can't be with us in person at #MWC19 this year. So tell us...— Ericsson (@ericsson) February 25, 2019
What do you want to see more of?
At MWC19, we have a newly developed teleoperation system, where visitors can sit down in the driver’s seat and remotly control a T-pod– Einride’s autonomous, all-electric truck – located at AstaZero, a test site outside Gothenburg, Sweden.
Einride is a special project as it's on the cutting edge of two areas. Ericsson President and CEO Börje Ekholm talked about it in his speech here on Monday as a transformative transportation solution. But he also used Einride as an example of a potential exponential climate solution in a post for the World Economic Forum, writing:
Einride estimates the CO2 reduction potential per pallet of freight when transitioning from diesel to electricity to be 90% for countries with a low-carbon electricity mix, like Sweden. It will also reduce emissions of harmful NOx and ultrafine soot particles.
Here's a video:
So how do you make money on 5G and IoT?
This is the million dollar question in telecom now, right? we got pointed in two general directions at the booth today. One was the consumer opportunity, which we’ll get into in depth in a post later in the week. The second is industry.
And that leads directly to the Carousel of IoT. This is the conversation starter for the whole IoT area. It’s a rotating carousel of features a series of plain objects, from handbags to drones to shoes. You pick up a tablet and aim at them, and the magic happens. The status objects come to life with all kinds of diagnostic information or shopping-related information or graphics.
It’s like Pokemon hunting on Pokemon Go, a point that many have made, says Lisa Elenius Taylor, Head of IoT Marketing, who wrote a post earlier this week: Walking the Talk: Demonstrating 5G and IoT at MWC19.
“They just want to see the next one and the next one,” she says of the rotating circle of objects.
The demo is so engaging that customers end up exploring it by themselves. Talk about making the possibilities of AR and IoT real!
Check out our award winning unmanned river vessel
Another remote driving experience was our award-winning Broadband IoT Smart Vessel with China Mobile and OceanAlpha.
What award did it win? Oh, at the United Nation’s "World Geospatial Information Congress (UNWGIS)" in China, we won with China Mobile the award for Most Popular 5G application for its demo: 5G unmanned river cleaning vessel.
In the demo on the MWC19, visitors control an unmanned vessel operating remotely in Barcelona harbor over a 4G network. Following pre-defined GPS routers, the vessel operates autonomously – collecting water quality monitoring data, identifying the cause of the pollutant with HD cameras and taking necessary measures to address these pollutants. The smart vessel can be remotely steered to the desired location in a pollution or accident area for close monitoring and takes necessary actions to overcome pollutants.
This is a great example of how increased connectivity and IoT can help improve our world.
Best of #MWC19 for me so far? Real-time navigation of this unmanned surface vehicle 30 miles away in #barcelona harbor from the @EricssonNetwork booth! #IoT #5G @oceanx #EricssonInfluencer @ericsson pic.twitter.com/iPBn4gfvIL— Evan Kirstel at #MWC19 (@evankirstel) February 26, 2019
Evan was also active all over our booth today. Here he is entering the world of AR shopping:
How about buying your next pair of glasses via #AR? See @evankirstel enters a brave new world of virtual online shopping at #MWC19 - read more about our new partnership with @wearesinch, @myElefant, @WIT_Software @swisscom_de and Visilabs Switzerland https://t.co/1RAupypkmm cc pic.twitter.com/CgtpC1GOHx— Ericsson Digital at #MWC19 (@EricssonDigital) February 26, 2019
Learn about our latest innovations
If you want to hear more about we’re pushing technology to the limit, be sure to register for our live broadcast tomorrow!
Coming up tomorrow at #MWC19! We're talking innovation and pushing the limits of technology. Sign up for our live broadcast: https://t.co/b70AiC3Ny7 #EricssonLive #5G #AI #IoT #MWLTV pic.twitter.com/c6IqmXj0zn— Ericsson (@ericsson) February 26, 2019
And I had to talk about the Ericsson Radio Stripe again, because this just might be a favorite tweet of all time!
#MWC19 check this out! not the Oscars but @ericsson rolling out the red carpet for 5G....these are antennas in the strip attached to the floor covering! Is this the solution to base station coverage? pic.twitter.com/ZTgVLXYk6J— Julian David (@techUKCEO) February 25, 2019